J***************a

I have more than ten years of experience in business intelligence and data analysis, when I completed my economics degree in 2011, I began working with data analysis. I had experience working in sales and administrative back offices, creating weekly performance reports and monthly global targets reports.

In 2015 I started working at the tax institution, as an economic researcher, this experience allowed me to develop myself in the area of ​​econometrics and statistical models much more deeply, models like time series models, impact evaluations, and propensity models In addition I had participated in index creation and database query using SQL.

Since 2019 I have been working on digital advertising, through this I have been able to discover something that I am very passionate about, being able to implement a wide range of strategies for branding purposes, especially when it comes to improving a client’s digital advertising performance. I have been working with various platforms including Google Ads, Facebook Ads, and Amazon Ads to boost e-commerce brands, capture leads, increase website traffic, and grow the consideration for healthy food brands, tourism services and healthcare services,s and others.