G*************a

• Directed the annual strategic brand marketing plan across various platforms, driving corporate objectives and managing brands contributing to 60% of the company's total earnings. • Led the development of marketing strategies and pricing for the Molson Coors Portfolio, effectively maintaining a significant 26.8% market share in Puerto Rico's robust $786 million beer sector. • Orchestrated brand management strategies for Keystone V9, achieving a historic milestone with sales exceeding 1 million cases, a first in the beer category in over a decade. • Spearheaded a culturally tailored brand management campaign for Presidente Beer, achieving an extraordinary 600% growth, with sales soaring from 50,000 to 350,000 cases. • Recruited and coached a 40-member sales and promotional team, whose strategic planning and execution resulted in a notable 20% increase in sales.

● Launched an innovative online compliance consultancy, rapidly securing 1000 clients in the Spanish-speaking global market within the first six months. ● Devised the company name REGISTRO-FDA.US through data-driven keyword research, capitalizing on a 20K monthly search volume for FDA Registration. ● Designed a WordPress website with a strategic UX/UI, featuring transactional pages for lead generation and SEO-optimized content for improved Google ranking. ● Implemented an AI chatbot for automated client interactions, aiding in seamless support and sales on the website. ● Established a CRM system for efficient lead management and automation of form processes and client inquiries received through the website. ● Automated response emails to enhance operational efficiency, covering FAQs, requested information, and service inquiry instructions. ● Led optimized Google Ads campaigns based on extensive keyword research, continuously improving ROI and effectiveness through daily management and monthly analytics. ● Managed social media profiles on Facebook, Instagram, TikTok, and Twitter, developing a content calendar with engaging visuals and copy to promote services. ● Crafted and standardized sales materials for all services, streamlining distribution through email and WhatsApp for efficient client communication. ● Implemented targeted email funnels to efficiently guide leads to conversion, utilizing synchronized CRM and email campaign tools. ● Launched a successful affiliate program for the food and beverage export sector, establishing over 500 contacts with trade chambers, logistics companies, and independent vendors. ● Developed an in-house ChatGPT-based GPTs, proficient in federal regulations, significantly improving personalized service and streamlining research processes.