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Información del candidato
Digital Marketing and Communication specialist from the Universidad Peruana de Ciencias Aplicadas.
Experience in negotiation, brand development in Social Media and User Experience (UX). Technical knowledge of Ads, SEO, Copywriting and Analytics tools.
✅I have a proven track record of collaborating with CEOs and brands worldwide in B2C and B2B industries such as:
Livestreaming, ESG investment, VC funds, Mobile Robots, Machine Learning, Tech, Marketing, AI, Retail, and more.
🎯PRINCIPAL ACHIEVEMENTS:
Manage over 12 personal brand accounts on LinkedIn for executives worldwide (including from US, Prague, Spain, Switzerland, Latin America, and other regions)
Sales increased by 30% in the first 3 months at Qumir Insight Agency.
Increased ROAS, visibility and engagement of the brands by more than 50%. (Instagram, Linkedin, Facebook)
Contribute to the growth of global start-ups such as Poliglota and e-commerce such as MAURIPRO SAILING.
For other projects or collaborations, feel free to send me a direct message or contact me at ximenaortizsilva@gmail.com.
Experiencia laboral
Achievements: - Multiply engagement and impressions from more than 10 Linkedin profile international accounts globally (Praga, Mexico, Germany, France, USA) - Help companies in different industries to save more than $2000 dollars in Ads, thought organic content . Tasks: • Optimization of personal profiles on LinkedIn. • Coordinate with designers and copywriters to create organic content in different formats: carousel, polls, banners, plain text, viral. • Do extensive research to create content for different company industries: livestreaming, mobile robots, investment funds, marketing agency, etc. • Development of strategies to increase reputation of personal brand. • Develop reports and proposals for improvement to increase engagement, leads, and views. • Create strategies to promote lead magnets such as: webinars, e-books, documents, articles.
Achievements: - Traffic Web increased 15% at the last 4 months (from 23 265 visitors per month to 27 655 visitors) - Engagement at Instagram page increased more than 30% in the first 3 months of working at MAURIPRO Sailing. - Instagram organic traffic increased 50% more than the previous year. - The Click-through rate increased at 30% at Facebook Page the first month I worked at the Company. Tasks: • Develop product content from the international platform with keywords to obtain traffic to the web. • Create content strategies for the brand based on market niche and competition. • Coordinate Brand strategies with ambassadors, influencers and others to promote blog and different categories of products in Social Media.
Achievements: - Sales increase of 30% in the first 3 months after entering.2 - Brand awareness and engagement increase at the digital level. - Contribute to the strengthening of the personality, perceived value, and coherence of the brand Tasks: • Offer a portfolio of branding and digital marketing products to companies and small businesses. • Perform Statistics Analysis and KPIs of the Instagram and Facebook accounts to evaluate the monthly campaign performance. • Negotiate prices and packages with clients and coordinate strategic alliances with NGOs
Achievements: - Close more than 20 coffee agreements with recognized cafes in Lima. - Achieve 10 rebuys per month per service recommendation - Improve the quality of the online and presential learning experience. Tasks: • Negotiate agreements with the cafe owners to ensure a comfortable coffee experience student learning. • Address the doubts and queries of the students to ensure efficient management of their learning experience. • Develop proposals for strategies for teachers, students, and coffee shops to improve the Poliglota service