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Información del candidato
¡Hola! Cuento con más de 6 años de experiencia profesional, impulso la innovación y la estrategia en marketing digital en colaboración con socios estratégicos. Mi enfoque se centra en la gestión de estrategias de campañas de publicidad, eventos, activaciones y seguimiento a leads/prospectos en base a objetivos de ventas.
Promoviendo propuestas que satisfacen las necesidades de clientes, respaldando las iniciativas estratégicas y fortaleciendo con acciones efectivas que reflejan los valores y objetivos de la organización.
Educación
Experiencia laboral
- Work with business partners and vendors to aid in the development of creative projects and campaigns that meet the requirements of customers needs. - Gather and define requirements of business initiatives from channel partners, and stakeholders. (GTM, Sales, Financial and Aftermarket) - Management and execution of audiovisual projects that complement advertising communication. - Lead the creative input for digital communication channels that assist in the analysis, marketing and measurement. - Support of tactics that enable the organization to achieve strategic initiatives in conjunction with dealer network. Achievements: Active growth in community and engagement of digital channels. Sales goals achieved in line with seasonal campaigns. Boost of new formats in digital communication and campaigns. (influencer marketing)
- Production level development and deployment of pages Deere.com.mx. -Analyze provided data to help enhance the user experience and development. - Understanding behavior and expectations of online visitors and analyze web analytics tools. (Adobe Analytics) Achievements: Successful platform migration due to redesign of web pages. Visibility and active measurement of web metrics with stakeholders.
Projects -Deere.com.mx -Dealerpath implementation -Dealer websites
Technical design drawings and realistic rendering, guarantee that designs generated accomplish with quality standards and material handling.
Auxiliary web developer, and SEO administrator. Campaigns management in Google Ads and support on sales program.