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Información del candidato
Hi, I’m Mairena!
I feel like Hannah Montana because I truly have the best of both worlds—a creative mind with a strong storytelling ability, combined with an analytical mindset that translates numbers into actionable strategies. I always keep a company’s objectives and needs at the core of everything I do.
How is this possible? I’ve worked in creative agencies, where I honed my content creation and storytelling skills, and in dynamic business environments, where strategy and performance-driven marketing were key to driving growth. Whether it’s a global brand or an emerging company, I know how to balance creativity with data to craft impactful marketing actions that deliver real results.
If you’re looking for someone who’s passionate about content creation (recording, editing, and being in front of the camera) but also understands business dynamics and how to drive growth through strategic marketing, here I am!
Educación
During my four-year Bachelor's degree in Advertising and Public Relations, I gained a broad perspective on the evolution of advertising— from traditional media like TV to modern programmatic advertising. This journey deepened my passion for digital marketing and the innovative ways brands connect with their audiences today.
During my Master’s in Integrated Advertising, I was able to further shape my profile with hands-on subjects that challenged me to develop full campaigns from a simple brief, as well as courses focused on visual arts. This experience confirmed that creativity is my cup of tea—I discovered my passion for crafting compelling brand stories that truly resonate with audiences.
Experiencia laboral
Focus on increasing lead generation, optimizing online presence, and exploring new markets in a SaaS startup that uses AI to improve internal communication for businesses through content creation. Main Responsabilities - Creation and promotion of strategic content for blogs and social media. - Design, execution, and analysis of digital advertising campaigns (LinkedIn, Meta, Google). - Email marketing management (newsletters, cold outreach). - Organization of webinars and development of case studies to strengthen brand trust. - Research on digital trends to produce relevant and up-to-date content.
Development and management of social media strategies to increase the presence and engagement of the platform, which connects artists with their fans through personalized songs generated by AI. Main Responsabilities: - Development and implementation of the marketing plan; creation and management of content across various platforms. - Optimization of online presence through SEO. - Competitive market analysis to identify key opportunities. - Leadership and comprehensive management of a team of 3 people in the department.
Management of influencer marketing campaigns for international brands like Colgate and Sanex, ensuring strategic alignment with brand objectives. Main responsabilities: - Creation of monthly content tailored to the brand strategy and KPIs. - Development of campaigns for new launches: concept, ideas, and social media channels. - Monitoring of online reputation. - Creation of content and measurement of results for influencer campaigns, such as with Bonbonreich or Serena Pardo.
