C********************z

Media Technique and Marketing Communication
US$ 2000
Sep 12, 1988

Información del candidato

Digital Marketing Specialist & Coordinator with 5 years of experience, driving growth in digital engagement and web traffic across diverse industries. Expertise in designing and executing content strategies, managing digital campaigns, and optimizing SEO. Proven ability to enhance brand visibility and engagement through targeted social media management and analytics-driven performance improvements.

Educación

B
Bachelor's Degree in International Business 2010
Universidad Marista de Guadalajara
M
Marketing and Professional Communication 2017
ISS of BC
A
Applied Web Development 2019
British Columbia Institute of Technology
M
Media Techniques and Marketing Communication 2021
British Columbia Institute of Technology

Experiencia laboral

C
Content Marketing Specialist, 04/2019 - 12/2021
Startdots

•Optimized social media profiles, increasing brand visibility by 30%. •Compiled performance reports to identify areas for improvement and successful strategies. •Implemented brand enhancement strategies, boosting engagement by 35%.

M
Marketing Coordinator 02/2022 - 06/2022
Mars Investor Relations

•Coordinated digital marketing accounts for six companies. •Led social media ATL strategy initiatives —planning, execution, monitoring, and content creation. •Implemented marketing campaigns and managed investor relations materials. •Conducted email marketing campaigns for press releases, to involved stakeholders and C-level executives.

D
Digital Content & Marketing Manager 06/2022 - 05/2023
Outcrop Silver and Gold

•Implemented digital marketing strategies that improved website traffic by 25%. •Managed social media content creation and publication, increasing engagement by 40%. •Managed paid advertising campaigns, achieving a 15% ROI. •Developed organic social media posts and managed a content calendar, to generate more engagement and get leads. •Coordinated and disseminated press releases, managed website updates applying SEO, and edited promotional videos.

C
Content and Marketing Coordinator 07/2023 - 05/2024
StartDots

•Designed and executed content strategies that increased social media engagement by 20%. •Maintained brand consistency across multiple social media platforms Instagram, Facebook, X, and LinkedIn, using visual elements, such as reels and images, managing messaging, and tone. •Led social media strategy, including planning content calendars, content creation, copywriting, graphic creation, posting, and analysis. •Collaborated on digital campaigns, optimizing strategies with stakeholders to enhance campaign effectiveness. •Analyzed performance metrics such as # clicks, engagement, impressions, publication reach profile growth, profile reach, and profile interaction, through Hootsuite, Buffer, Metricool, Google Analytics, and social media metrics to present detailed reports to refine future marketing campaigns. •Coordinated with design and development teams to produce visually appealing and technically optimized content.

Habilidades

Meta Business Suite: Facebook | Instagram (Advanced)
Hootsuite
Google Analytics
Marketing Analytics
WordPress
SAP
SEO/SEM
MailChimp
Adobe Suite
Paid Campaigns