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Información del candidato
Digital Marketing Specialist & Coordinator with 5 years of experience, driving growth in digital engagement and web traffic across diverse industries. Expertise in designing and executing content strategies, managing digital campaigns, and optimizing SEO. Proven ability to enhance brand visibility and engagement through targeted social media management and analytics-driven performance improvements.
Educación
Experiencia laboral
•Optimized social media profiles, increasing brand visibility by 30%. •Compiled performance reports to identify areas for improvement and successful strategies. •Implemented brand enhancement strategies, boosting engagement by 35%.
•Coordinated digital marketing accounts for six companies. •Led social media ATL strategy initiatives —planning, execution, monitoring, and content creation. •Implemented marketing campaigns and managed investor relations materials. •Conducted email marketing campaigns for press releases, to involved stakeholders and C-level executives.
•Implemented digital marketing strategies that improved website traffic by 25%. •Managed social media content creation and publication, increasing engagement by 40%. •Managed paid advertising campaigns, achieving a 15% ROI. •Developed organic social media posts and managed a content calendar, to generate more engagement and get leads. •Coordinated and disseminated press releases, managed website updates applying SEO, and edited promotional videos.
•Designed and executed content strategies that increased social media engagement by 20%. •Maintained brand consistency across multiple social media platforms Instagram, Facebook, X, and LinkedIn, using visual elements, such as reels and images, managing messaging, and tone. •Led social media strategy, including planning content calendars, content creation, copywriting, graphic creation, posting, and analysis. •Collaborated on digital campaigns, optimizing strategies with stakeholders to enhance campaign effectiveness. •Analyzed performance metrics such as # clicks, engagement, impressions, publication reach profile growth, profile reach, and profile interaction, through Hootsuite, Buffer, Metricool, Google Analytics, and social media metrics to present detailed reports to refine future marketing campaigns. •Coordinated with design and development teams to produce visually appealing and technically optimized content.