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- Directed integrated marketing campaigns for lead generation across various channels with a strong focus on strategy optimization and A/B testing. Shifted the focus towards inbound strategies and event marketing, which resulted in an increase in the amount of leads generated and higher conversion rates. - Developed and owned the marketing reports and dashboards on lead metrics, performance analysis and strategy optimization. - Implemented a new lead tracking process that streamlined follow-up activites and ensured accurate monitoring of metrics for enhanced reporting and strategy improvement, while serving as the resident HubSpot expert leading CRM efforts. - Managed company-wide event marketing, planning and promoting virtual and in-person events, coordinating logistics with partners, and ensuring consistent follow-up. - Led and managed the lead generation team, and served as a conduit between Sales and Marketing to align marketing lead generation strategies with sales goals and operations. - Assisted in coordinating relationships with media/tech partners and led relationship with external lead generation agencies.

- Collaborated with the Marketing and Sales team to plan and execute inbound and outbound lead generation campaigns across different regions. - Implemented and managed lead generation reports and dashboards in HubSpot, and monitored the sales pipeline within the platform to optimize sales processes and strategies. - Created and participated in online events and conferences to promote the product and engage with potential customers. - Developed relationships with potential customers and conducted product demos to understand customer needs and showcase the product value.

- Lead Generation: Developed new lead generation programs in collaboration with regional sales managers and the marketing department, focusing on improving conversion rates and automating the qualification process from MQLs to SQLs. - CRM Management: Managed CRM processes using Salesforce to ensure a comprehensive an consistent tracking of the sales pipeline. Developed and monitored KPIs to report on lead generation, conversion rates, and pipeline growth. In collaboration with the CRM technical manager, I established a new automated lead scoring system and workflow that streamlined the lead qualification process, allowing us to focus resources on the highest-quality leads. - RFP Coordinator: Created and coordinated the RFP response process, implemented RFP surveillance platforms, and established KPIs to monitor performance and winning rates.

Supported regional sales managers by identifying targets and generating new business opportunities through market analysis and outbound sales. I was in charge of guaranteeing the quality of our CRM tool (SalesForce), and maintaining data integrity to ensure a smoother and faster sales process. Additionally, I assisted with sales operations activities, including RFP projects, trade shows, and prospecting missions.