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Información del candidato
EDUCATION
UAH / EOBS (Universidad de Alcalá / European Business School) | 2019- 2020
MBA / Marketing Digital
CEDIM (Centro de Estudios Superiores de Diseño de Monterrey) | 2010-2014
Bachelors in Industrial Design
SKILLS
● Google Workspace
● Content creation
● Email marketing
● WordPress
● SEO
● Adobe Suite
● Salesforce
LANGUAGES
● Spanish (Native)
● English (Business)
WORK EXPERIENCE
SEO & Content Marketing Specialist
PORCH GROUP | 2020 – 2023
● Created content for blog and tracked to improve conversion rates with SEMRush, WordPress, Ahrefs and Hunter.
● Analyzed SEM trends to achieve goals through link building strategies.
● Research and analysis of keywords, data that could enhance each project.
Email Marketing Content Editor (Freelance)
Square Root Marketing | 2020 – 2022
● Created email marketing campaigns for Marriott Bonvoy Rewards program (Marriott LATAM & Caribbean hotels).
● Created email marketing campaigns for Teledinámica México.
Marketing Coordinator
Tarsus México | 2018 – 2020
● Marketing coordination of B2B business trade show events.
● Handles branding and email marketing campaigns for each business event.
● Created marketing plans and strategies for upcoming events.
● Handled budget control, follow-ups for national and international barter agreements.
● Coordination on-site with national and international vendors.
Merchandising Coordinator / Commercial Assistant
Leviton México | 2017 – 2018
● Coordination of merchandising team (monitor sales per store, analyze and report results to upper management).
● Collaborate with the business development and sales team to ensure company-wide branding consistency for our clients.
● Create monthly and weekly sell-in / sell-out reports (including marketing strategies and analysis).
● Created monthly forecasts for the sales team.
● Follow-up with suppliers in the lighting and electrical industry.
