E************************z
Información del candidato
More than 6 years of experience as a data analyst. Participated in the project to improve customer satisfaction in the delivery of ecommerce
channel purchases at Sparta. We went from not having ‘kpis’ to evaluate last mile deliveries to having On Time Delivery reports, with the
objective of maintaining this at 99%. Customer complaint tickets were reduced by 80%, prioritising according to the analysis of different
parameters, such as urgency, complexity and time.
Educación
Acquire knowledge of the creation of web pages and web applications, from the point of view of the Front End developer. Mastery of HTML and CSS code in the layout as a basis, and then learn about libraries such as jQuery for programming and creating dynamic pages in JavaScript. The study of programming languages is learnt, as well as the learning of editing and design programmes, and also aspects to be taken into account in SEO/Google positioning.
Activities and societies: Digital Marketnig Plan for Klancetines Development of knowledge of all the digital marketing and commercial actions necessary, from an organisational point of view, to be able to carry out a Digital Marketing Plan. Mastery of all areas of Digital Marketing, E-Commerce, Social Media and Big Data from a strategic and operational perspective, in-depth knowledge of the most important digital marketing tools, successfully carrying out digital strategies according to the objectives and needs of different organisations and adapting and innovating in a constantly evolving sector.
Experiencia laboral
● Develop in Excel and through Visual Basic an automated material request form to manage safety stocks and speed up the delivery of products. ● Implemented efficiency improvements in historical reporting through querying and database creation in Access, which reduced update time by 80%. ● Responsible for the update of different weekly and monthly reports for the decision making of management teams.
● I participated in the development of the daily sales report where the closing of the previous day's sales and the accumulated sales for the month were compared against the POA. This using Google App Script and through different queries, in JavaScript language and designed with HTML and CSS. Improved the performance and efficiency of decision making of the digital team. ● I created dashboards for the logistics and order fulfilment team in order to improve customer satisfaction. Definition of KPIs to be analysed together with the team such as ‘On Time Picking’ and ‘On Time Delivery’. For the first time it was possible to visualise the data and make decisions accordingly. The number of non-delivery complaints was reduced by 60%. ● I led the project to optimize the management of complaints about problems in the Ecommerce channel for the Customer Service team. The tickets were prioritised according to their age, complexity of response, time needed to solve them, etc. We managed to improve complaint management by 80%. ● Participate in the connection of different data sources, then do the cleaning and optimisation of data in pentaho and finally send it to our database.
● I led performance marketing, digital media and CRO projects for clients in retail, construction, banking and healthcare industries improving ROI on Google Ads, Meta Business (Facebook and Instagram) and LinkedIn Ads. ● Create inbound marketing campaigns to capture leads for clients like Clinica Odontológica Santa Blanca.
Habilidades
CSS3
Data Analysis
SQL
HTML
Inbound Marketing
Process Automation
Web Analytics
Product Development
Googl Ads Search
Meta Ads
Reconocimientos
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