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Información del candidato
Greetings! I’m Grecia Villeda from El Salvador, a seasoned professional with 5 years of experience working with brands. My expertise includes creating unique brandings, refreshing brand identities, and designing high-quality illustrations and graphics for packaging, catalogs, brochures, and social media content. I’m a curious learner, always eager to expand my knowledge and skills. I believe that continuous learning is crucial to staying relevant in an ever-changing industry.
Educación
I completed a certificate program in Illustration and Surface Design after graduating.
Experiencia laboral
Apply communication strategies on social media for the gastronomic sector of 4 restaurant chains. Plan content for social media. Write strategic texts for restaurant brands that maintain their tone of voice on social media. Create brand profiles, tone of voice, and branding strategies to maintain consistency in the visual identity of the brands.
Develop marketing strategies and market research studies to develop the brand profile and understand the ideal customers, with the aim of identifying market segments in the United States and El Salvador. Plan a schedule for biweekly social media posts. Develop persuasive content for social media in the United States and El Salvador. Design visual and multimedia content for Instagram, Facebook, and LinkedIn. Cover events, record videos, and take photographs to generate exclusive material for the company.
Designed the layout and graphics for Quest Insurance'snew email campaign in collaboration with the agency manager, resulting in a 6% in crease in conversion rate. Coordinated with the marketing team to create outstanding social media content tailored to the target audience. Created a variety of digital materials, including flyers, virtual backgrounds, services catalogs, banner ads, brochures, and multimedia content, to support marketing efforts. Conducted user research to inform design decisions and ensure a user-centered approach.
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