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Información del candidato
With over 22 years of experience in creative agencies and a strong background in BTL, I have mastered the art of visual storytelling through motion graphics, branding, UX/UI design, Social media Strategies and advertising. My passion for animation, paired with a hands-on approach to content creation, has led me to deliver high-impact projects across various platforms, from social media to cinematic presentations.
A self-driven leader and collaborator, I excel in guiding teams toward creative excellence while fostering an environment of innovation and synergy. My experience spans a wide array of industries, ensuring that each project is approached with fresh, original ideas and executed with precision. I believe in balancing functionality with aesthetic appeal, creating designs that are both beautiful and user-friendly.
Educación
Experiencia laboral
Coordination with the MKT team to generate creative, dynamic and high impact proposals in each campaign, resulting in an increase of leads that became potential customers and product sales for the brand since the rst quarter of the year. Design of promotional materials and artwork for paid campaigns on social media such as: Facebook, Instagram, LinkedIn and Youtube. Implementation of creative and dynamic proposals in the design of On-line materials such as: motion graphics animations, animated GIFs and artwork focused on avant-garde and technology. Redesign of the image of Off-line materials such as: brochures, manuals, product catalogs and data sheets. Coordinated the external team (Freelancers) for the development and delivery of On-line and Off-line materials. Design, editing and post-production of audiovisual material for various campaigns aimed at distributors and health professionals.
design. Implementation of components and design system using Atomic Design methodology to achieve coherence and scalability. Creation of effective wireframes and mockups to visualize and communicate ideas clearly. Application of Design Thinking to innovate, identify problems and design user-centered solutions. Interface and navigation optimization to increase operational ef ciency and user productivity.
Increased visibility and recognition of digital services such as AppGallery, Games, Music, Themes and Petal in LATAM and Brazil through effective digital campaigns, obtaining a 10% increase in in-app purchases in each quarter. Development of creative and innovative concepts aligned with the brand, attracting the attention of the target audience. Design and adaptation of materials for social networks, including banners, Stories and Posts on Facebook, Instagram and YouTube. Increasing the visual appeal of each campaign with the implementation of motion graphics animations improved information retention and audience interest. Design of Landing pages per campaign to facilitate the conversion of interested users into potential clients of digital services.
I strengthened the brand through a solid and coherent branding in all digital materials such as videos, motion graphics, manuals, brochures, etc. complying with the brand standards and needs of each project. I contributed in the image redesign for all materials: infographics, interactive Infocards, Comparatives, Sales Guides, Sales Talk and effectively increased communication and decision making for sellers when comparing Audio and Video products. Developed dynamic PowerPoint presentations highlighting key information on new equipment (Audio, Video and Mobile). Coordinated the implementation of E-mail Marketing campaigns to generate interaction and positive response from users. Creative development and execution of annual events such as the Liverpool Audio and Video Expo, from the creative concept, planning and logistics of the event, to the development of materials for the various presentations of the event. Creation of motion graphics promotions to highlight the key messages of: The Frame, The Zero, Premiere, QLED 8K, 4K, Crystal UHD, Galaxy Series S, A and Fold in an effective way, generating a participatory engagement of the public.
Contributed in the development of digital products for nancial institutions such as Scotiabank, INVEX/Volaris, Banbajio and Citybanamex, improving user experience and operational ef ciency (Mobile, Web and Tablet). Effective use of agile methodologies, scrums and sprints to manage and accelerate project development and more effective deliveries. Application of Design Thinking to identify user needs and design user-centered solutions, resulting in more intuitive products and improved product usability. Generation of attractive and functional visuals, effective interaction ows and prototypes that facilitate understanding and interaction between the MVP product and the end user. Creation of wireframes and mockups that help visualize and communicate concepts clearly, improving team alignment and decision making.
Participation in the design of integrated campaigns for LATAM and U.S.A. for greater reach and participation of the target audience in both markets. Creation of solid creative concepts aligned with the brand achieving a strong visual impact. Participation in creative pitches that secured approval and execution of campaigns by clients and partners. Facilitated brainstorming sessions to generate innovative ideas and different creative strategies for each new campaign. Contribution and improvement of branding and graphic identity (Gomie Bites, Centrum, Advil, Genotropin, Medisafe, Viagra, Lipitor, Cardura XL). Successful implementation of e-mail marketing campaigns that generated a positive response from healthcare professionals. Creation of display materials (trays, exhibitors and stands) of Retail products that captured the attention of consumers at the point of sale. Adaptation of materials for social media, including banners, stories and posts on Facebook, Instagram and YouTube, increasing online user engagement. Creation of motion graphics, animated infographics and virtual reality materials that offered an engaging and immersive visual experience to the audience at corporate events. Character design in 2D/3D that helped in the visual narrative of the campaigns. Coordination in audiovisual production, from recording to post-production and mastering, ensuring the quality and coherence of the nal materials.
Designing effective user interfaces (UI) for interactive courses for learning management systems (LMS), improving the student experience and facilitating navigation. Creating informative and visually appealing infographics that communicate concepts clearly and effectively. Development of attractive product catalogs that highlight product features and bene ts, which could have increased sales and customer understanding. Development of detailed manuals that facilitate understanding of processes and procedures. Web design that improves online presence and accessibility of information. Overall graphic design work that reinforces brand identity and visual consistency across all materials. 2D and 3D character creation adding a distinctive and attractive element to projects. Audiovisual editing and post-production that guarantees the quality and impact of videos and multimedia materials. Motion graphics animations that add a dynamic visual component to presentations and courses.