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Optimization and maintenance of the PXM tool (Salsify) for e-commerce.Leadership in managing the AECOC Media & GS1 between PXM tools and retail sites.platform, acting as a key linkDirect collaboration on Perfect Digital Screen strategies and digital activation withretailers.Negotiation and client engagement for new business lines

Successful management and execution of campaigns on various digital marketingplatforms, optimizing online presence and customer engagement: Frito Lay, Gatoradeand Kaiser Permanente. Reduction of approximately 10% of the budget spent for each campaign, optimizations and improvements.using Development and optimization of tracking sheets for the effective monitoring of newadvertising campaigns. Use of programmatic marketing and social media marketing. Conducted research andanalysis to support decision-making efficiency in terms of campaign results

Directed the functionalities, identification and analysis of requirements for integrating newensuring continuous software improvement and alignment withbusiness goals. Performed regular software assessments to uncover opportunities for enhancement,ensuring solutions met evolving business and technology needs. Developed the software with up to 80% functionality and created the app; project washalted due to COVID-19 leading to the closure of the partner company and softwaredeveloper. Coordinated multidisciplinary teams for the development and implementation ofsoftware solutions, fostering collaboration and effective communication amongdevelopers, analysts, and stakeholders