M*************o
Información del candidato
With a bachelor’s in tourism administration and a focus on digital marketing, professional. I have been working in the digital sector for over 7 years, specialising in product development, site monetization, and partnership management with partners all over the world. I have knowledge of adserver migration, increasing revenue from programmatic or direct sources, and developing digital solutions. Last but not least, I have experience working with several digital platforms that entail managing digital marketing, like Google AdExchange, Adsense, Facebook, Youtube, Mediamath, Xandr, and others
Educación
- Digital Marketing Strategies - International Marketing - Customer Experience Design - Integrated Marketing Communications - Marketing Metrics and Decisions Making - Marketing - Marketing Research - Management and Leadership - Business Culture - Project Management - Brand Management
Diplomado de especialización en Marketing Digital durante 6 meses con toda la información relevante con respecto a las herramientas y conocimiento en temas digitales. Contenido del diplomado: - Social Media (Uso de las redes sociales en la publicidad digital) - Planificación Métricas Análisis (Comercial Digital) - Marketing en buscadores (SEO,SEM) - Nuevas plataformas: TV Online, Mobile y Geolocalización - Digital Insights y Creatividad Online
Experiencia laboral
Responsible for the nine sites in the group's network that specialize in improving countries such as Spain, Mexico and the US. In addition to seeking technological solutions to make monetizable web pages (RPM) more effective. Obtained results: - A 100% increase in RPM from 2019 to 2023 - Adserving migration with +20% income growth - The AMP ecosystem has seen a 70% YoY increase in the implementation of algorithms and AI to boost auction pricing. - Development of talent by building a career path around the goals of digital projects with time-dependent, quantifiable management indicators. Principal tasks: - Management meetings every week to discuss commercial quota progress. - Negotiations with interested parties to get yearly contracts. - To increase the effectiveness of websites, test A/B error-proofing of digital technologies. - The technology team's P.O. for executing digital projects. - Coordinating with other stakeholders in the process of creating digital products.
