M******************a
Información del candidato
Experienced Industrial Designer with 6+ years of expertise in crafting effective external communications and marketing strategies. Fluent in 3 languages, I thrive on embracing new challenges and continuously developing my skills. I lead the creation of customer-connecting communication strategies through storytelling, enhancing teamwork results. Proactive and adept at managing multiple projects with diverse budgets and clients, ensuring successful outcomes and solutions. Skilled in leadership and structured approaches to achieve organizational goals.
Educación
Licenciatura en Diseño Industrial con especialidad en Sustentabilidad
Experiencia laboral
Achievements: - Conducted market studies in the fashion accessory industry, resulting in a 30% increase in product revenue. Functions: - Led B2B sales, scouting venues, and administrative work for the business. - Developed brand identity and fostered key alliances to reach new customers. - Managed email marketing campaigns, social media calendar, and e-commerce website creation. Skills: Self-motivated · Meticulous with an eye for details · Highly organized · Strong multi-tasking skills to meet tight deadlines · Effective communicator · Commercial awareness and strategic thinking · E-commerce (Shopify) · E-mail Marketing (Shopify & MailChimp) · Photography
- Planned and executed school festivals and developed compelling courses for students. - Encouraged active participation in classes and school projects Skills: Leadership · Team-worker · Easily Adaptable · Problem Solving · Training & Development
Achievements: - Implemented a new department that covered the Marketing and Design needs of Yomol A’tel Group. - Market studies (Benchmarking, mystery shopper, supplier scouting) that ensured a 50% cut in the new coffee bags production costs. - Created a structure and process to ensure communication flows effectively to ensure deadlines and goals. Functions: - Managed annual budget for department activities and by project. - Developed brand identities for each company within the group (Including graphic resources, copies, photography, layout, etc.) Skills: Flair for copywriting and creating engaging content · Creative mindset · Ability to challenge conventional thinking · Effective communicator
Achievements: - Packaging re-design that met product needs but reduced costs up to ~40% Functions: - Packaging design, managed social media calendars, and developed external communication strategies. - Collaborated with Tseltal women to incorporate to products, traditional textiles. Skills: Process Improvement· Product Development · Time Management · Cross-functional Team Leadership
Achievements: - Created a brand identity based on the worldview of the indigenous Tseltal communities through the concept “From our field to your cup”, creating a Communication strategy that connects with end consumers. Functions: - Conducted product design and documentary photography. - Lead photographers’ photoshoots in Chiapas coffee fields using storylines based on the brand’s External Communication needs. Skills: Customer-focused and service-minded · User Research
