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Leading the development and implementation of Marketing and Communications strategy for Digital Services division at a global level; Selected Contributions: • Product Marketing Strategy: developed, and structured a standardized, and hierarchized strategic product portfolio, produced and organized product data, imagery, and catalogues with a high-quality visual identity • Planning and directing the development of an online sales platform (e-commerce) for Digital Services division • Managing a calendar of major internal and external events. Exhibiting product launches, marketing, and sales initiatives. Plus, supporting global events team with local, regional and global events planning and execution • Idealizing and directing the complete process of launching an amazing global institutional video for our division • Precise relevant market analysis and business intelligence (market share / competition mapping / KPIs tracking)

Led digital, branding and communications strategies, directed the planning and execution of internal and external events for up to 200 international top-ranked attendees, content management, project management and processes review for this construction industry multinational organization. Aligned all activities with company vision, corporate objectives, strategic plans, global product management solutions, and promotion initiatives. Selected Contributions: • Promoted brand strategy in multiple touchpoints raising LATAM brand experience to a more mature level. • Led the coordination and oversight of regional Business Strategy Review events, which drew over 150 attendees, top-level stakeholders, Executive Management Teams, and Executive Board Members. • Instilled solid brand presence initiatives across major regional trade fairs, external events, and exhibits. • Boosted sales through collaboration with product managers and following lead generation efforts.

Directed pricing strategies, portfolio management, product pricing, SAP data management, stringent market analysis, sales forecasts, and reporting. Provided market mapping related to competitions products' features, and strategies. Selected Contributions: • Tracked sales and marketing results, and the development of KPI reporting for leadership. • Supported sales teams in demonstrating product features, technical data, show room planning, and sales events. • Oversaw supply chain, demand planning, and inventory, to include new product phase-ins and phase-outs. • Improved efficiency and productivity in teams across product pricing (quotations, setups, reviews, and updates) by 70%, establishing new processes. • Redesigned product pricing structure in Latin America, driving increased sales volumes and margins.

Performed portfolio oversight, product pricing, quotations/orders input tools, and SAP databases management across Latin America distributor's pricing lists, including updates, market research, and fact-based analysis. Selected Contributions: • Prepared a business plan for Uruguay and Paraguay, for new distributor partnerships, successfully contributing to achieve a buy-in from partner company's presidents and directors. • Managed long-term value creation, by launching non-integrated market’s own catalogue, focused on products selected by potential. Conducted analysis on the market's status and implemented plan solutions. • Promoted strategic sales, enhanced customer experience, increased productivity, and reduced costs.

Directed selective market research on key clients that included Samsung, IDC, and KPMG, through strategic data analysis, and data quality acquisitions. Selected Contributions: • Performed highly effective market research projects solutions research and applied qualitative research.