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Comunicadora social y periodista
US$ 1200
Mar 16, 1999

Información del candidato

Social Communicator and Journalist specializing in Strategic Marketing with extensive experience in digital ecosystems. As a Community Manager and Social Media Manager, I handle comprehensive strategic planning for social networks, including reports, creativity, copywriting, design, production of photo sessions, and photo art. I have developed skills that make me adaptable to any industry, gaining expertise in communication, process understanding, and client relations. My approach is innovative, data-driven, and centered on creating meaningful connections between brands and their audiences, ensuring all initiatives are inclusive and resonate with diverse audiences.

Educación

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Comunicación social y Periodismo 2020
Universidad de La Sabana

I focused on political communication, cultural journalism, and organizational communication. I gained expertise in media relations, strategic messaging, audience analysis, content creation, and storytelling. Additionally, I honed skills in critical thinking, research, public speaking, and effective communication across various platforms.

M
Marketing estratégico 2023
Pontificia Universidad Javeriana

Knowledge in audience analysis, large-scale strategy creation for both digital and BTL (below-the-line) campaigns, and market research. I gained expertise in developing integrated marketing plans, competitive analysis, brand positioning, consumer behavior insights, and performance metrics. This specialization equipped me with the skills to design targeted marketing initiatives, optimize campaign effectiveness, and drive business growth through innovative and data-driven approaches.

Experiencia laboral

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Community Manager 01/2020 - 02/2022
Publicis Groupe

* Managed benchmarks, reports, and communication studies of direct and indirect competition for Colpatria, Davivienda, Heineken, Mondelez, and Hero Motos. * Conducted audience analysis and engagement metrics to optimize social media strategies. * Developed creative post ideas for brands such as Cuzesar, Mondelez, and Mercedes-Benz. * Wrote captions and creative texts for Mercedes-Benz, Cuzesar, and Nestlé. * Monitored social media channels to engage with followers, respond to inquiries, and manage brand reputation. * Collaborated with design and marketing teams to ensure cohesive and impactful content aligned with brand identity. * Analyzed social media performance data to generate insights and recommendations for future campaigns. * Stayed updated with the latest social media trends and best practices to continually enhance brand presence and engagement.* Managed benchmarks, reports, and communication studies of direct and indirect competition for Colpatria, Davivienda, Heineken, Mondelez, and Hero Motos. * Conducted audience analysis and engagement metrics to optimize social media strategies. * Developed creative post ideas for brands such as Cuzesar, Mondelez, and Mercedes-Benz. * Wrote captions and creative texts for Mercedes-Benz, Cuzesar, and Nestlé. * Monitored social media channels to engage with followers, respond to inquiries, and manage brand reputation. * Collaborated with design and marketing teams to ensure cohesive and impactful content aligned with brand identity. * Analyzed social media performance data to generate insights and recommendations for future campaigns. * Stayed updated with the latest social media trends and best practices to continually enhance brand presence and engagement.

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Social Media Manager 03/2022 - 07/2022
Chess Marketing

* Worked on copywriting and creative content for social media posts for various Chilean startups, including Mistatas and Jimo. * Created detailed reports to track performance and effectiveness of social media campaigns. * Collaborated closely with the designer to ensure visual elements and copy were aligned with brand guidelines. * Developed digital strategies from scratch, tailoring them to each startup's unique goals and audience. * Contributed to the growth and visibility of these brands through well-crafted and strategically planned content.

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Social Community Manager 04/2022 - 05/2023
Open English

* Primary community manager, engaging users in conversations relevant to Open English to drive brand engagement and generate new leads. * Responsible for UTMs, content planning, strategy, and data reporting to optimize campaign performance. * Collaborated on copywriting for social media content to enhance brand presence. * Trend researcher to identify opportunities and integrate them into Open English's strategy. * Facilitated communication between the brand and its community, ensuring a positive experience and active dialogue

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Creativo Digital 07/2023 - -
Baboom Digital Agency

* Managed brands such as Inbiotech, Comfy, and Kadel, overseeing their digital presence and ensuring alignment with brand identity and objectives. * Led end-to-end creative process for brands' social media, including digital strategy development, content ideation, creation, and scheduling, as well as photoshoot production and coordination. * Collaborated closely with design and marketing teams to ensure cohesive and visually appealing content across all digital platforms. * Conducted market research and competitor analysis to identify trends and opportunities for innovative content and campaign ideas. * Engaged in copywriting for organic and paid campaigns, crafting compelling and persuasive messaging tailored to target audiences. * Monitored and analyzed social media performance metrics to track the effectiveness of campaigns and optimize future content strategies. * Stayed updated on industry trends and best practices, continuously seeking opportunities for professional growth and improvement in creative skills.* Managed brands such as Inbiotech, Comfy, and Kadel, overseeing their digital presence and ensuring alignment with brand identity and objectives. * Led end-to-end creative process for brands' social media, including digital strategy development, content ideation, creation, and scheduling, as well as photoshoot production and coordination. * Collaborated closely with design and marketing teams to ensure cohesive and visually appealing content across all digital platforms. * Conducted market research and competitor analysis to identify trends and opportunities for innovative content and campaign ideas. * Engaged in copywriting for organic and paid campaigns, crafting compelling and persuasive messaging tailored to target audiences. * Monitored and analyzed social media performance metrics to track the effectiveness of campaigns and optimize future content strategies. * Stayed updated on industry trends and best practices, continuously seeking opportunities for professional growth and improvement in creative skills.

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