N****************z

Marketing
US$ 2000
Oct 8, 1993

Información del candidato

¡Hola! Cuento con más de 6 años de experiencia profesional, impulso la innovación y la estrategia en marketing digital en colaboración con socios estratégicos. Mi enfoque se centra en la gestión de estrategias de campañas de publicidad, eventos, activaciones y seguimiento a leads/prospectos en base a objetivos de ventas.
Promoviendo propuestas que satisfacen las necesidades de clientes, respaldando las iniciativas estratégicas y fortaleciendo con acciones efectivas que reflejan los valores y objetivos de la organización.

Educación

M
MBA in Marketing 2025
IEBS
D
Data Analytics 2024
TEC de Monterrey
L
Lic. Diseño Industrial 2019
UANL

Experiencia laboral

D
Digital Marketing Lead 2021 - 2024
John Deere

- Work with business partners and vendors to aid in the development of creative projects and campaigns that meet the requirements of customers needs. - Gather and define requirements of business initiatives from channel partners, and stakeholders. (GTM, Sales, Financial and Aftermarket) - Management and execution of audiovisual projects that complement advertising communication. - Lead the creative input for digital communication channels that assist in the analysis, marketing and measurement. - Support of tactics that enable the organization to achieve strategic initiatives in conjunction with dealer network. Achievements: Active growth in community and engagement of digital channels. Sales goals achieved in line with seasonal campaigns. Boost of new formats in digital communication and campaigns. (influencer marketing)

W
Web Analyst 2019 - 2021
John Deere

- Production level development and deployment of pages Deere.com.mx. -Analyze provided data to help enhance the user experience and development. - Understanding behavior and expectations of online visitors and analyze web analytics tools. (Adobe Analytics) Achievements: Successful platform migration due to redesign of web pages. Visibility and active measurement of web metrics with stakeholders.

E
E_business Analyst 2017 - 2018
John Deere

Projects -Deere.com.mx -Dealerpath implementation -Dealer websites

I
Industrial Designer 2016 - 2017
Owens Illinois

Technical design drawings and realistic rendering, guarantee that designs generated accomplish with quality standards and material handling.

W
Web Developer 2014 - 2015
Torrey Scales

Auxiliary web developer, and SEO administrator. Campaigns management in Google Ads and support on sales program.

Habilidades

Project Management
Marketing strategy
Inbound Marketing